Get Your Content on the Google News RSS

Google News is not only a great way to stay up-to-date on current events, but also a useful tool for publishers. A tool that can help you get more organic traffic to your website and increase your ad revenues. So how do you get your content listed alongside major news outlets? Surprisingly enough, it’s really not that hard.


I like my morning coffee strong, with a serving of relevant content and two sugars. And I don’t even need to look far. Google Now on my Android tablet shows me content relevant to my interests and automatically curated from all the content feeds on Google News. Is your RSS reaching me through Google as I sip my java? If your content is as good as you think it is – it should be.

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The Value of Fresh Content

Exposure on Google Now and Google News isn’t the only advantage in presence on this exclusive RSS feed. Relevant news results appear above websites in search results. Basically making Google Also, people who use Google Alerts to get notifications on phrases as they appear online are almost certain to click through to your website. Why, you ask? Because they care that much about the subjects and phrases they follow on Google Alerts. You can’t afford to miss out on those users.


You should already know that snuggling up to Google by using as many of their services as possible is beneficial. There’s no exact algorithm, and if there is? Google will never reveal how it works. And yet, you must notice that connected accounts across Google services make Google trust their owners more. Even when they don’t explicitly say so. You want Google to trust and love you and your newsworthy content. More Google love leads to more revenue.


How to get ready for the Google News feed

1. What Isn’t News for Google

Yes, everything is news to someone. However, not ALL the content on your page can be considered news. Because it simply isn’t. The “about” page, the contact form and your writers’ biographies are just not news. And as such, it’s important to separate them from original quality content when submitting to Google News.