Explained: How OCR Receipt Scanning Technology Is Transforming Digital Marketing

The increasing demand for digital marketing and fintech businesses has evolved all the sectors with the advancing technology. New and existing businesses have resorted to social media and online https://npfinancials.com.au/ marketing as the first priority for advertising their products and services.

 

Along with the evolving technology, various administrative tasks like receipt management, etc. have also been digitized. Even if you have a full-proof digital marketing strategy for your fintech business, without a smooth cashless mode of receipts you cannot scale your business.

That’s why OCR receipt scanning technology has become a major influencer in both these sectors. This way you can improve your processing efficiency while reducing the issues with the physical receipts management process. The technology allows digitization by transforming existing printed information or receipts into a computer-readable electronic format.

What is OCR Technology?

Technically, OCR or Optical Character Recognition, allows users to read text from images and convert them into textual information for digital content administration for different sectors. It is primarily used as a data input system, along with information collection, receipt scanning, verification, and many other important administrative tasks.

 

It provides a commercial solution which extracts data from a digitally scanned image or document containing the written or printed text. Once the system scans the required information, it translates that into a machine-readable format. The information extracted helps in data gathering, expense receipts processing and expense reports analysis.

Let’s understand why OCR has become the choice for businesses.

Why is OCR The Need Of The Hour?