Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in your displays.
If you’re considering setting up at a trade show for the first time, here are eight tips for a successful trade show booth display:
1) Rent the smallest possible booth space for your first trade show. The first time you exhibit, you’ll learn a lot about what works for you and your products and what doesn’t, and what you’d like to change for your next show. Also, seeing other exhibitors’ booths and ideas will inspire you to evolve various aspects of your own display. So it’s a good idea to keep your trade show expenses lower as you learn, by renting a smaller space and starting with a simple display.
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2) Create an open trade show exhibit. Make it a space people can enter comfortably without feeling trapped. If you set a table across the front of your booth and stand behind it, it’s harder to draw customers in and involve them – so they tend to walk on by.
3) Keep your booth uncluttered so customers can focus on what’s important – your product. When approaching your display, anyone should be able to discern immediately what your booth is promoting. No one is going to take the time to study it and guess, when there are hundreds of other booths to visit.
4) Before planning your trade show booth display, find out everything you can about your allotted space. Know its dimensions, where it will be located in the building, what companies or organizations will be in your neighboring booths, whether it’s in a high or low traffic area, whether you have access to lighting and electricity, and anything else that will affect your exhibit display setup.